Challenges that Led to Unrivaled Reliability
As of 2021, sixty one years have passed since the birth of the first Yamaha outboard motor. In 2019, a cumulative production milestone of 12 million units was reached for Yamaha outboards, which are today enjoyed by many on seas, lakes and rivers across the globe. Yamaha enjoys a strong reputation around the world as an outboard motor brand, but the early years of our outboard operations were not all smooth sailing. There were high hurdles and no small number of setbacks along the way as we sought—often through repeated trial and error—to build products that people would love. And no matter the difficulties they faced, the Yamaha staff involved in the engineering, manufacturing, marketing and service of our outboards overcame every obstacle, embodying the “Spirit of Challenge” at the heart of Yamaha Motor’s corporate culture. And the new horizons they opened came through always taking on new challenges.
From its humble beginnings of developing outboards for use in small fishing ports around Japan, the 61-year history of Yamaha outboards has taken us to waters around the world and driven numerous technological advances. But what hasn’t changed is the care and passion we bring to the design and manufacture of each and every product. Whether it is for business or pleasure, Yamaha outboards are built to bring all the joys, comforts and fulfillment of the marine lifestyle to people around the world. This has been and will remain why Yamaha will continue striving to produce the best outboard motors possible.